Optimizing for SEO or social can help boost your site’s performance, and ultimately, improve your revenue. But creating harmony between your SEO and social campaigns can catapult your optimization efforts and compound your results exponentially. When SEO and social are working together, you can see a massive return that goes beyond the optimization of either side alone. So how do you get your SEO and social working together to boost your bottom line?
Leverage Promoted Posts
Link-building is generally a slow and steady slog, but you can do something to dramatically boost your link-building success: tying in some strategic paid promotions.
The goal of your SEO team is to acquire high-quality links. The social media team, though, is trying to engage the community and attract new audience members. These goals don’t seem to overlap, but there are steps you can take that ultimately improve both.
Paid organic SEO is the key to uniting your social and SEO teams to dramatically boost your link-building efforts. When you create exceptional content and choose the right audience to target, you can spend as little as $25 per day on paid organic SEO and see dramatic returns. Plus these audiences are more likely to convert at a higher rate, which can help you reach your short-term goals.
Create Better Content
Don’t just rely on tired old content that’s no different than everything else out there in your chosen niche. Brainstorm to create better content that appeals to your target audiences – because content that your target audience really enjoys is more likely to get shares and social engagement. And that gets you a bigger audience, which in turn gives you more opportunity for conversion.
Engage the Movers and Shakers
Influencers in your niche have the ability to bring a dramatic spike in traffic and interest to your site. Encourage your social media team to build relationships with influencers in your field, because this can have massive benefits for your link-building campaign. Be careful when engaging with influencers, though; these people likely get a lot of outreach, so it’s important to carefully build a real relationship instead of just blindly spamming your influencer and hoping for positive results.
Unite your SEO and social efforts, and watch your short-term and long-term goals soar!