Making your site an inbound hub is the best way to spread the word about your business. When you’re an inbound hub, your customers can find your product or service when they’re looking for it. It boosts sales potential and increases revenue. At the core of turning your site into an inbound hub is your content. To really boost your site’s appeal and create an inbound masterpiece, you need to focus on creating remarkable content that stands out.
What is Remarkable Content?
Content marketing has gained a lot of followers in the past few years, but a lot of businesses don’t seem to understand how to use it successfully. Many people seem to think that if they provide content about their product or company, it’s all they need – and customers will flock to them.
This just isn’t true. Remarkable content is the only thing that will turn your site into an inbound hub. Boring, mundane, run-of-the-mill content that your customers could get elsewhere simply isn’t going to transform your site into the inbound powerhouse you want.
So what, exactly, is remarkable content? Well, it’s content that attracts links and generates buzz.
Remarkable content prompts other Web authorities to point to your content and link back to your site. It’s remarkable because people “remark” upon it. Every one of these shout-outs serves a dual purpose: they send customers to your site, and they also signal to Google that your site is worthy of ranking for important keywords. More quality links equal more traffic from relevant sites, and more traffic via search. But they must be quality links – link-buying and link-farming is a quick way to get your site in trouble.
Remarkable content serves a second purpose, too: social sharing. Remarkable content is spread quickly and easily across Twitter, YouTube, Digg, Reddit, Facebook and other social sites. If your content is remarkable, it will spread like wildfire within your market. If it’s mundane or boring, it will hardly get noticed – making the time and money you invest in the content a very poor investment.