Small Business Internet Marketing is a great way to capture local customers. So, if you're a business looking for local business advertising, I strongly recommend getting listed on Google, Bing, Yahoo and Yelp. Getting listed in theses directories is the NEW Yellow Pages (YP).
What is Local Business Marketing and Local Business Advertising
Since very few people use the YP anymore, people are turning to finding local businesses online. People are searching in different ways. For example, let's say you're a dentist in Atlanta, and a resident of Atlanta is looking for a dentist. Typically, they will search for "Atlanta Dentist" or they may just enter the word "dentist" and their zip code next to it, e.g. "Atlanta 30322" , or they may just type in dentist. That's called a local business search, so you want to counter with local business advertising and other forms of local business marketing.
Now, what's interesting is that you could see completely different results in each of those searches. Unless you can optimize your business to show up for at least 2 of those searches, you will only be reflected in the zip code search. Obviously, being able to show up in both types of local internet searches is a plus because it exposes you to a lot more people since not all people will search the same way.
Now the search directories such as Google, Bing and Yahoo will come back with results of Dentists who are registered with their directories. First of all, just because you are a registered business and in the phone book is not enough to be in the search engine directories. You actually have to manually register with them. secondly, there may be 30 dentists registered with the directory, however, the search results will only display 5 and no more than 10 on the first page. So, unless you're in the first 5 listings, there's no guarantee you'll be found.
6 tips for Google local business advertising that can help put your listings in the top 5 or higher:
1. Enhance your Google profile by adding a description.
2. Add images, several if possible.
3. Add a video if possible.
4. Optimize your listing.
5. Add a coupon if possible.
6. Get a review listed.
Local Business Advertising and Marketing on Google, Yahoo Local, Bing and Yelp - Get Listed Today
If you'd like to get listed on Google, Yahoo Local, Bing and Yelp, contact me. Your package would include a listing on all 4 with optimization and images . Below are examples of being on the local map directories for Yahoo Local and Yelp, Google is above. I can get you listed in all 4 directories with optimized keywords for $395. Your Google map listing will include photos, video and a coupon if you wish. Please contact me to get started with your local business marketing and local business advertising.