SEO - Local SEO is The Way To Go
Local SEO, or Search Engine Optimization, is a buzz word that’s getting thrown around a lot on the Web these days. Everyone agrees that your company should have it, but many businesses don’t understand why it’s so important. What is local SEO, anyway, and how does it impact a business website? If you’re behind the curve and aren’t up to speed on SEO, you could be missing out on some local business prospects and sales.
Local SEO Makes it Possible for People to Find You
At its core, local SEO makes it easier for people to find you when they search the Web. The idea of SEO is to make your website more search-engine-friendly, so when people type in their keywords into a search engine like Google, your site will pop up. If your site isn’t indexed properly, it might not come up at all in local search results. Local SEO can fix that, and make it possible for people to find you. Even if your website does come up, though, if it’s not high in the search results, people will never scroll down far enough to click on your website link and browse what you have to say.
In other words: no matter how great or well-designed it is, your website is useless if people never look at it. SEO is a process for getting more people to look at your site.
Local SEO Targeted Keywords
One of the core principals of SEO focuses on keyword targeting. If you’re a real estate agent, for example, you want your website to come up when people type “real estate for sale” into a search engine. One of the first things to do when you’re optimizing your website is to determine what keyword searches people would do to find your product or services, and then target those keywords. That should be the focus of your marketing campaign, and also the basis for your website content.
Sometimes, a keyword is too general to get a good rank. For example, typing “real estate for sale” may bring up some massive real estate agencies with nationwide offices, and as a small business owner, it may be impossible to compete on these popular, general keywords.
As part of your website SEO strategy, you may decide to target more specific or local keywords. Searching “real estate for sale in Boston” gets you a much smaller list of results, and the keywords may be less competitive. Local keywords have the added benefit of narrowing down your audience to people in your area; people who are more likely to use your services.
Good Keyword Local SEO Increases Your Web Visitor Rate
Selecting the proper keywords is the most important step in the SEO process. The secret in selecting proper keywords is to search for high relevant keywords with appropriate search volume but with low to medium competition. Those are what I call your "Gold Nuggets". Many SEO people will just select what appears to be good keywords or highly searched phrases WITHOUT doing the proper background analysis. They end up selecting keywords that either have too much competition and you'll never get ranked for or ones that get no search volume at all but they know they get you to rank because it takes very little effort and they feel they did their job.
Don’t just throw information up on a website and hope you make some sales. Use proper SEO to help the right customers find their way to your site, and ensure you get the best return on your website investment.