In the old days of marketing, the companies that could attract our attention were the ones with the big budgets and glitzy TV ads. It used to be that you had to spend a fortune on marketing just to warrant a tiny blip on the radar. You were at the mercy of mainstream media, and it was virtually impossible for the little guy to compete with the deep pocketbooks of large corporations, except in tiny, regional marketplaces.
Life has changed. With the advent of the Internet, the entire concept of marketing has changed. You don’t have to go interrupt people’s lives anymore to drill your product into their minds and hope they remember you when the time comes to buy. Instead, the Web has made it possible for people to find a business exactly when they need its services – when they’re actually looking to spend money, they are transported directly to our Web presence!
Today, anyone with a story can command an audience. Life is all about presenting your content well, developing a great Web presence, and mastering the ability to help people find your little corner of the Internet. Once you have a great Web presence, inbound marketing is one of the most valuable tools you can utilize to get people to your content.
And even better for small businesses – inbound marketing doesn’t cost an arm and a leg. You don’t have to have a marketing budget that’s tens of thousands of dollars. All you need is a little cash, and an investment of your time and creativity.
In the coming weeks and months, we’re going to give you actionable, usable tips to create a strong inbound marketing campaign that will transform the way people find your content. If you’ve got a good story, and you’ve told it well, you can command an audience with a minimal investment. Be prepared to be dazzled by the effects of a strong inbound marketing campaign.