On Tuesday, April 21, 2015, Google made a substantial algorithm formula change to the way it ranks organic results for websites. This is a very large change for Google and website owners.
The criteria this is based on is simple: whether your website is optimized for mobile phones.
Why is this important? That’s because more users are searching from their phone these days and the number is only growing. So since so many users are now using mobile phones, Google wants to adjust the mobile algorithm to reward those websites that cater to them.
Are you prepared?
Google made the announcement on its blog back in February and explained to digital marketers and website owners how the change will affect their site and rankings. They explained:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
If your site isn’t fully optimized, (mobile friendly) for mobile devices, you should see a big hit to your ranking on mobile search results. This is why many have called this “Mobilegeddon.”
To determine whether your website is mobile friendly , you can use Google’s free web assessment tool.
After entering your website address, you’ll get a fairly quick assessment on whether your website is mobile friendly and if it will potentially suffer rankings in the mobile search results.
If you find it’s not mobile friendly, feel free to contact me to help your website become mobile friendly. 301-774-6522