SEO Primer: What is SEO, and Why Does it Matter?

SEO Primer: What is SEO, and Why Does it Matter?

SEO. Search Engine Optimization. It’s the great magical process whereby you improve your website’s presence in search engine rankings, with the hope of getting more people to your website. In the past few years, thousands of SEO “experts” have popped up, each proposing different techniques and services to help you achieve this mystical state and improve your business. The components that go into good SEO aren’t mystical, though – they’re actually very scientific, and they’re something that anyone can understand if they’re willing to put time into the tools and the process.

What is SEO?

Search engine optimization (SEO) is the implementation of certain methods that help your website to rank higher in organic (or “natural”) search engine results, therefore making your website more visible to people who are searching for your product or service in the search engines.

Each of these aspects can seem complicated or difficult to understand – and truthfully, there are a lot of rules to remember. Many small businesses decide they’d rather offload SEO tasks to a dedicated provider who can keep track of all the rules and make the necessary changes independently. Even if you go this route, though, it helps to understand some things about how SEO works, and do some simple things to implement it whether or not you have a dedicated SEO partner.

Why Does SEO Matter?

The bottom line is that SEO is critical to a website’s success. You could have the best site in the world, and it could have an incredible conversion rate – but it’s useless if people can’t find it. SEO makes it easier for people to find your website. The higher up the search engine rankings you can get, the more likely you are to have people actually make it to your site. Page 1 is the Holy Grail of SEO, and the higher up the page you are, the better your chances that people will click through to your site. SEO is critical to your success, and different types of SEO influence your site in different ways to help get the elusive click-through.

As we progress through this series, we’ll look at different SEO strategies and help you figure out what works and what doesn’t. You’ll learn exactly how and why SEO can help your business, and you’ll be able to apply these lessons yourself – or learn what to ask when you work with an SEO provider.

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